Image Sourcing
Good images have impact and help you tell your story, whether you are writing articles, selling products or engaging an audience via social media.
But when it comes to sourcing images, where do you start? Well, it can be a bit challenging at times to find just the right image, so I,ve compiled a simple guide to help you find out what source might be right for you. Whatever route you decide to take, don't get carried away with all the choices around, keep focused and make sure that the images you end up using actually support your message or branding.When using images on your website it's essential to make sure that you do not infringe copyright.
If you use images without permission, you will be breaking the law. Every image is a creative work, owned by an individual/company/organisation and if you or the University are not the image owner or you do not have permission to use the image (from the image owner) then you can't legally use the image on your website.
If you are in any doubt as to whether or not you can use an image on your website then you must always ask the owner for permission.
Using Images to Enhance Your SEO
Google clearly believes that "a picture is worth a thousand words." Rather than telling users exactly what your sign looks like with two paragraphs of copy, just take a great picture! By adding articles to your self storage website, you'll be able to illustrate your content and provide helpful visuals to users. However, search engine bots can't "see" images they rely on the image's file name, captions, alt text, and title texts. You'll also need to ensure that your images are the right file size, responsive, and scalable so that your website still loads quickly on any device. When adding images to your self storage website, take these factors into account:
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- Including images is always better than no images at all.
- Use smart file names.
- Write and include alt text descriptions and image title tags.
- Work with web experts.